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Michael is a Canadian-born interdisciplinary designer who specializes in design and development of new and innovative products for large brands in Canada, USA and Europe. Over the past 20 years Michael has acquired a diversity of global experience, working across various  consumer goods categories with leading organizations and brands including: Yeezy ( Kanye West ) Motorola, Steve Madden, Whirlpool, Walmart, USA Men’s Olympic Wrestling Team, Loblaws and many more.  

VISION

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YEEZY GAP 

Kanye West
 

Working with Kanye West, Michael developed concepts from rough napkin sketches into...  Coming Soon... 

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US OLYMPIC TEAM

Scraplife - Wrestling

Michael designed a wrestling boot for the 2021 gold medal winning USA Olympic wrestling team...  Coming Soon...

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WHIRLPOOL

Whirlpool labs
 

Conceived, designed and developed an entirely new class of kitchen appliance to compost food waste...  Coming Soon...

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Steve Madden 
 

COOL PLANET

Research into sustainable methods of footwear design and mass production for Steve Madden's Cool Planet Brand...  Coming Soon...

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JOE FRESH 

Loblaws Inc.
 

Design, development and line building of products for Joe Fresh, retail stores in Canada...  Coming Soon...

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Mens grooming 
 

BEARD BUTLER

Conception, industrial design, development, branding and intellectual property for Beard Butler, mens grooming products...  Coming Soon...

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Icewine packaging 
 

SOUTH ESSEX

Innovative packaging design and development for anti-counterfeit measures for high end ice wine products from Canada... Coming Soon...

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SLAMITY SKATES 

Roller derby products
 

Conception, industiral design, development, branding for Slamity, roller derby products...  Coming Soon...

© 2025 Michael Simpson

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